1541 Ocean Ave STE 200, Santa Monica, CA 90401


Our Google PPC management services have a precision focus on what brings our clients
significant ROI while providing complete transparency in all that we do.


Google PPC Management

Google PPC ManagementHave you tried to use Google Ads—formerly called Google AdWords—before? Maybe you saw some results, but not anywhere near what you were expecting.  Many companies that invest in pay-per-click (PPC) advertising on a platform such as Google fails to see significant results.

The truth is that designing an effective PPC strategy can be more complicated than you think. You need a skilled set of hands to construct a campaign that’s going to net your best ROI.  That’s where Ovatek Web Solutions comes in.


As a PPC management company, Ovatek has the experience and insight you need to leverage a successful campaign. When designed and executed appropriately, PPC platforms such as Google Ads can deliver substantial results for your business.

Google Ads allows you to bid on specific keywords, which, in turn, allow your ad to show up on the search results page in front of customers searching for these particular keywords. They can also appear on webpages your target audience may be visiting.

Our Google PPC Management Process



  • The first step with the new Google PPC account begins with an initial discovery meeting with the client. In this meeting, we find out about their recent or current Google Ads services. We want to understand the competition and target market.
  • Next, we perform a complete audit of any existing campaign.
  • The final step in step 1 is conducting a campaign kickoff meeting with the client.


  • Extensive keyword research is performed and broken down into groups that we then submit to the client for approval before using them in the account.
  • Once we receive back the OK from the client, we begin setting up and optimizing various account settings:
    Campaign setup – Ad Group setup – Ad Copywriting & Testing setup – Match Type setup – Extensions setup – Bids setup – Goal Tracking setup – Call Tracking – Negative Keywords setup – Audience/In Market Targeting setup.


  • We begin writing Google PPC ads with a combination of science and art. We use our years of experience writing informative, persuasive, and direct ad content. Ovatek has a team of talented copywriters who know what converts. We are always testing ad copy to determine what works best and build off that.
  • When it comes to display campaigns, Ovatek creates multiple versions of the ads in Googles ad platform, adhering to recommended ad size dimensions. Our ads are designed to be eye-catching, conversion-focused while still providing strong brand representation.
  • To truly achieve PPC success with Google Ads, users need to arrive at a landing page that will convert them. Ovatek will design, write, and develop landing pages based on years of experimenting with various landing page formats.


  • Ovatek creates custom reporting dashboards for each of our clients to have real-time 24/7 insight into campaign performance. All reporting is easy to digest, a business-oriented language like “leads,” “sales,” “customer conversions.”
  • We pride ourselves on the strong relationships that we develop with our clients. We know it’s all about clear, regular communications on the performance of their Google Ads campaign. We perform regularly scheduled calls/meetings providing updates on status.

We’ve generated over

We’ve generated over

Delivering an average
347% ROI


    Sam F.
    Roofing Company

    I have had the extreme pleasure of working with Ovatek for over 6 years. I have been amazed…

    It's About One Thing - RETURN ON INVESTMENT

    ROI Performance Model

    As a customer you will get clear insight into your actual return on investment (ROI). We have many years of experience in creating highly effective online strategies for businesses of all sizes.

    We do not use automated methods or cookie-cutter processes. You will get a custom strategy for your business based on your unique needs and goals.

    Strategic Evolution

    We believe in complete transparency in all that we do. We know that the only reason a business would hire an SEO agency is to increase inbound leads and grow revenue.

    We believe in complete transparency in all that we do. We know that the only reason a business would hire an SEO agency is to increase inbound leads and grow revenue.

    Yr 1 – Spend vs. Return On Investment

    • ROI
    • SPEND

    Google Ad Spend MAXIMIZED

    Is Google Ads Smart Marketing?

    The first thing you should know when considering PPC is that it’s not always advantageous. There are certain circumstances in which Google Ads can be an excellent investment and significantly boost traffic to your site.

    However, it’s not the best form of advertising for every marketing scenario.

    So when is Google Ads a smart choice for businesses in Los Angeles?

    • You’re launching a new website 
    • You’re launching a new product or offering a promotion
    • You have an older website you want to get fresh traffic to
    • You want to gain highly targeted traffic for increased conversions
    • You want to get in front of your target audience while waiting for your SEO efforts to pay off
    Research & Strategy
    Account Structure
    Quality & Content of Ads
    Reporting & Modifying
    Digital Marketing, SEO, PPC, Web Design
    Your competitive advantage on the web!

    Stop Wasting Money. OptimizE Ad Spend.


    Common Questions

    PPC is an online advertising solution where you pay directly to a platform of choice where you want your ads shown. PPC advertising gives your business the ability to have your ads displayed across the web. Your ad can be on search engines, social media, or other websites. These ads may be video, text, and images.

    A platform that can deliver your ads to users is an ad network. Google Ads would be an example of one of the better-known ad networks. To leverage PPC as an online advertising solution, you will need to use an ad network like Facebook, Microsoft Advertising, Instagram, LinkedIn, Google, etc.

    Ad spend (advertising spend) is the amount of money that you determine as a budget on the Ad network of choice. Essentially the amount of money you are willing to spend, whether for the day, week, month, or year.

    You can advertise anywhere across the web that an ad network can deliver your ads. However, most businesses select specific platforms as their focus. Depending on your market, product, industry, and targeted user’s behavior, specific platforms will bring you better results.

    The cost to run a PPC ad campaign will vary by strategy, business, and industry. However, average monthly amounts for small and medium-size companies are about $9000 to $10,000. This average monthly cost to take into account additional expenses like the management services of an agency.

    The way that we look at success is when a client receives a significant return on investment (ROI). The calculation of this varies depending on the specific goals of a company. The plan may simply be just to have more brand visibility, or typically the goal is a high level of conversions.

    Several factors determine the cost. Some of these factors include what your competitors are willing to pay, how well your ad is written, the relevancy of the ad, and landing page performance. Ongoing management of the ad campaign is critical because when you are in good shape in many factors, your PPC campaign becomes much more cost-effective as time goes on.

    Sam F.
    Roofing Company

    I have had the extreme pleasure of working with Ovatek for over 6 years. I have been amazed…

    PPC isn’t a replacement for search engine optimization (SEO), and each of these forms of digital marketing has their own benefits. However, PPC can give your business the boost it needs in certain situations, or when your SEO efforts haven’t had time to work yet.

    By effectively marketing your ads to a refined target audience with PPC management Los Angeles, you can see increased traffic and revenue for your business. Advertising with Google Ads allows you to instantly connect with potential customers for immediate results.

    Tap Into the Power of PPC

    PPC advertising can be an excellent way to supplement your digital marketing plan. However, whether you’re a small business or an enterprise-level organization, you don’t want to waste money without knowing your marketing strategy will bring the ROI you need.

    Ovatek helps you tap into the power of PPC with Los Angeles PPC management. Our efforts create a comprehensive plan for your Google Ads to increase brand awareness, search engine rankings, and better leads for a higher conversion rate.

    You need an agency that customizes your PPC campaign instead of approaching it with a standardized mindset. After all, since PPC allows you to target a very specific audience, you need to be sure your ads are having the desired impact for the most success.

    When you want to inspire potential customers to take the next step and convert, you need PPC management Los Angeles that tracks your advertising campaign. By monitoring your efforts, you can leverage the insight you need to grow, improve, and continually meet your marketing objectives with Google Ads.

    Things We Can Do for You

    Ovatek makes PPC advertising well worth your investment. Whether you can’t dedicate the necessary time to your marketing objectives or don’t have the expertise to see your best ROI, Ovatek is here to support you.

    Just a few of the things we do to help optimize your Google Ads include:

    • Analyze the efficacy of your keywords and content
    • Design your landing pages to maximize conversions
    • Track your campaign’s performance throughout its life
    • Test your ads to gain data-driven insight into which ones are having the most effect

    By taking all the elements of your PPC campaign into account, our professional services allow you to avoid losing money on your investment and instead continue to make your ads better for sustained success.

    Get Results From Your Google Advertising

    Whenever a potential customer clicks on your ad and is taken to your website, you pay a set fee based on your keywords. While you only pay when your website receives visits as the result of ad clicks, you have to make back the money you’ve spent and then some for PPC advertising to be successful. In other words, you need a decent conversion rate to make PPC worth it.

    This is a strategy that’s difficult, if not impossible, to execute by yourself without experience. You need to find the right keywords to fit your budget, create ads that have the most relevance for your customers, and send them to landing pages optimized for conversion.

    When done right, PPC advertising has its advantages. When done incorrectly, you can lose—big time.

    Fortunately, Ovatek features Google Ads experts to support your PPC efforts, and our Los Angeles PPC management ensures an impactful campaign for your business.